The Advertisers

Inside the “Resellers” branch there are also, in addition to managers, the advertisers. They are subjects, at a lower level than reseller is, who manage campaigns.

The Context Dropdown menu

By clicking the bar with the right mouse button, or pressing the context properties button , you expand the context dropdown menu with a range of options grouped by: default; edit; admin.

The “Default” Section

It contains the following options:

Option	Description
Advertising Dashboard	Selecting the branch, you are displayed the advertiser’s dashboard with the following tiles: the main chart; context data, sold advertising, clicks, impressions, click through rate, users/customers across multiple gateways. For further details about the content of the various tiles, please refer to the “Tile Types of the Dashboards” paragraph.

The “Edit” Section

In addition to the standard editing options, it contains the following options:

Option	Description
Add Campaign	Allows you to add a new campaign.

The “Admin” Section

Contains the following options:

Option	Description
Advertiser System Users	Opens the page for managing users that can log in to the system with the “Advertiser” role.
Currency and Payment Systems	Allows you to define the configuration data of the currency and payment systems of the advertiser.
Daily Summary of the Campaigns	Shows the daily summary table of the advertiser’s campaign results with the campaign description, number of impressions, cost of impressions, number of clicks and click costs.
Prepaid Credit for Advertising	Shows a table with the summary by date of the values of the prepaid credit sold for the advertiser’s campaigns.
Data Management Tool	Opens the page for managing advertiser-wide data.

For further details about roles and permissions for the advertisers, please refer to the “ Users Administering the System” paragraph.

Adding or Editing

To add an advertiser, select the data tab, press the context properties button of the reseller in which insert an advertiser and select “ Add advertiser”. While, to modify an advertiser, always in the data tab, press the context button on the advertiser and select “Edit”. In both cases a page appear that allows you to manage the following fields

General Data

Field	Description
ID	ID of the record. Auto-assigned Identifier of the record. It can be used to use the API or external integrations. It is displayed during editing phase of an existing data and not during insertion of a new record.
Company name	Enter the company name.
Address	Address (E.g. Street Rome, 1234).
ZIP/ Postal Code	ZIP postal code.
City	City.
Province or State	Province or state.
Country	Country.
Sales Tax/VAT-Id Number	Sales Tax/VAT identification number.
Phone	Enter the phone number (mobile or landline).
Fax	Fax number.
Web Address	Enter the web address.
Email Address	Enter your e-mail address. It is used as sender in sending notification mails to users. If it has not been prior defined, it considers the reseller’s one and in case, the one of the system.
Contact’s Last Name	Last name of the contact person.
Contacts’s First Name	First name of the contact person.

CSS

Field	Description
CSS	Custom CSSs for the advertiser that are applied in the Administration pages.

Options

Field	Description
Public Campaigns	Defines whether the created advertising campaigns are public, and then displayed in all gateways, including other resellers. If not active, they are displayed only on the reseller’s gateways. In other words, with this parameter you can limit or not the publication of the reseller’s advertising campaigns only to the gateways of the reseller’s managers. To create a private campaign for the gateways of a single manager, select Add Campaign” from the context dropdown menu of the manager. Visible only if user has permission “Enable Public Campaigns for Advertisers”.
Maximum Number of Active Campaigns	Indicates the maximum number of campaigns that can be activated simultaneously by the advertiser. A zero value states that the maximum number is limited only by the license in use in the system except defined in the reseller. It is used to create a multi-tenant system which can limit the maximum number of active campaigns for the advertiser. Editable only if user has permission to manage the reseller’s data.
Notes	Enter possible notes for the advertiser.
Advertiser Locked	If enabled, it blocks all the advertisers’ campaigns.