A dynamic, interactive, and social interface that communicates with users by capturing, increasing their interest, and showing extra content through Apps. The Welcome Portal breaks with the traditional static login schemes and allows building up dynamic contents to make the “Welcome” interactive. The user is welcomed in an introductive area that precedes the leading portal. The passage to the web becomes a place to stay, to get involved and engaged. Still, before the login, the user can have a look at the weather forecast of the area where he is located; he can search points of interest on a detailed and interactive map, use custom apps that offer an additional unlimited range of contents: advertising; promotions; menu; reservations; chats; etc.

On the bottom of the Welcome Portal, it is displayed the app bar that allows the user to run the available apps.